Faculty Details
Dr Neeraj Singh
Designation
Assistant Professor
Areas of Interest/Specialisation
Marketing & Strategy, Co-operative Ecosystems, Digital Platforms, Rural Marketing, Social Marketing, Sustainable Business Leadership, and Industrial Marketing.
Total Years of Teaching Experience:
3+ Years
Name and details of Ph.D. Degree awarded Institution
PhD in Management from the Indian Institute of Management Lucknow (IIM Lucknow), an institution accredited by AACSB, EQUIS, and AMBA.
Awards/Honours
A co-authored paper on ‘Organising traditional knowledge commons’ was accepted for presentation at the Annual Meeting of the Academy of Management (AoM), 2026.- Co-authored paper on ‘slow rural tourism’ accepted for presentation at the Winter Conference of the American Marketing Association (AMA), 2026.
- Best Research Paper Award (First Prize), Strategic Management Forum (SMF) 24th Annual Convention, 2022, for the paper “Farmer Preference Toward AgTech Platform Attributes: An Empirical Exploration”.
- Best Research Paper Award (First Prize), Doctoral Colloquium in Management and Development, 2021, organised by the Institute of Rural Management Anand (IRMA), for the paper “Platforms for the Hinterland: Factors Affecting Farmers’ Trust in Digital Platforms”.
- UGC-NET-JRF awardee.
- Qualified the Graduate Aptitude Test in Engineering (GATE), conducted jointly by the Indian Institutes of Technology (IITs) and the Indian Institute of Science (IISc).
Best Peer-reviewed Publications (Best 05)
- Singh, N., Kumar, N., & Kapoor, S. (2022). Consumer multihoming predisposition on food platforms: does gender matter. Journal of Retailing and Consumer Services, 67, 103029. https://doi.org/10.1016/j.jretconser.2022.103029. [ABDC A, WoS Q1, Impact Factor 13.7]
- Singh, N., Kumar, A., & Dey, K. (2023). Unlocking the potential of knowledge economy for rural resilience: The role of digital platforms. Journal of Rural Studies, 104, 103164. https://doi.org/10.1016/j.jrurstud.2023.103164. [ABS (UK) 3*, WoS Q1, Impact Factor 5.7]
- Singh, N., & Dey, K. (2023). A typology of agricultural market information systems and its dimensions: Case studies of digital platforms. Electronic Markets, 33(1), 42.https://doi.org/10.1007/s12525-023-00665-0. [ABDC A, WoS Q1, Impact Factor 6.8]
- Singh, N., & Kapoor, S. (2025). Agtech platforms: complementors and value propositions. Technology Analysis & Strategic Management, 37(11), 1294–1309.https://doi.org/10.1080/09537325.2024.2306636 . [ABDC B, WoS Q2, Impact Factor 2.8]
- Singh, N., & Kapoor, S. (2024). Exploring the agricultural platforms: Do complementarity and situational normality ameliorate farmers’ trust? Journal of Agribusiness in Developing and Emerging Economies, 14(5), 997–1014. https://doi.org/10.1108/JADEE-08-2022-0178. [ABDC, WoS, SCOPUS Q1, Impact Factor 1.8]
- Singh, N., & Kapoor, S. (2024). Configuring the agricultural platforms: Farmers’ preferences for design attributes. Journal of Agribusiness in Developing and Emerging Economies, 14(5), 1015–1032. https://doi.org/10.1108/JADEE-09-2022-0204. [ABDC, WoS, SCOPUS Q1, Impact Factor 1.8]